This Privacy Policy describes how Xpressindia ("we," "us," or "our") collects, uses, and shares your information when you use our website located at https://xpressindia.in (the "Service"), with a particular focus on our advertising activities.
1. Information We Collect
We collect information to provide and improve our Service, including for advertising purposes.
- Information you provide directly: This includes information you submit when contacting us, creating an account, or making a purchase, such as your name, email address, and phone number.
- Information collected automatically: When you visit our site, we and our partners may automatically collect data about your device and browsing behavior. This includes your IP address, browser type, pages you visit, and the times of your visits. This is often done through Log Files and similar technologies.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To provide, operate, and maintain our website.
- To understand and analyze how you use our website.
- To communicate with you, including for customer service and updates.
- For marketing and advertising, as detailed in the following section.
3. Advertising and Use of Cookies
Advertising is a key part of our Service and helps keep it free.
- Third-Party Advertising: We use third-party advertising companies, such as Google, to serve ads when you visit our website. These companies may use cookies and other tracking technologies to display ads based on your prior visits to our site or other websites on the internet.
- Remarketing: We may use services like Google Ads Remarketing to advertise to previous visitors of our site. This means you might see an ad for our products on another website within the Google Display Network.
- What are Cookies? Cookies are small data files stored on your device. We and our partners use cookies for purposes like understanding user preferences and optimizing the user experience. For instance, Google uses DART cookies to enable it and its partners to serve ads to you based on your browsing.
- Control by Third Parties: Please note that we do not have access to or control over the cookies used by third-party advertisers.
4. How We Share Your Information
We may share your information with the following parties:
- Service Providers: We share data with third-party vendors who perform services on our behalf, such as data hosting, analytics, and advertising services (e.g., Google Analytics and Google Ads).
- Advertising Partners: As described above, we share information with online advertising partners to deliver targeted ads.
- Legal Requirements: We may disclose information where required by law or to protect our rights.
5. Your Rights and Choices
You have control over your data, especially concerning advertising.
- Opt-Out of Personalized Ads: You can opt-out of personalized advertising from Google by visiting the Google Ad Settings page at https://adssettings.google.com. You can also opt-out of many third-party ad networks through the Network Advertising Initiative (NAI) opt-out page at http://optout.networkadvertising.org/.
- Cookies: You can usually set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Please note that disabling cookies may make some parts of this website inaccessible or not function properly.
- Data Subject Rights: Depending on your location, you may have rights such as the right to access, correct, or delete the personal data we hold about you. To exercise these rights, please contact us using the details below.
6. Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this policy, and to comply with our legal obligations.
7. Contact Us
If you have any questions about this Privacy Policy or your data, please contact us at:
- Email: support@xpressindia.in
- Address: Kasturinagar, Bengaluru-560043